You may have set business goals that focus on sales, improving your business cash flow, new product development or streamlining business processes but whatever it may be, you need to ensure each goal is reviewed regularly to help keep you on track for success.
The path to success can change
With the Olympics taking centre stage this month, there are plenty of lessons we can learn and highlighting why reassessing and resetting goals is important. Professional athletes train hard to achieve glory in their respective sports, but as part of their ongoing training, they will also need to factor in what will happen if they sustain an injury, become unwell or their performance plateaus.
The same can be applied to setting professional or personal goals – you cannot always predict what happens on a day-to-day basis. Some things will be completely out of your control – as an example, what would happen if there was a data security breach to your business or you needed to take time off to attend to a family emergency? Situations like this could potentially derail your entire day/week/month which means less time spent working towards achieving your goals.
It's important to keep in mind that circumstances can change in a heartbeat, so it’s crucial that you factor this in and don’t be too hard on yourself, if you’re not exactly where you expected to be at this time of year.
Reflecting and resetting goals
Using the SMART goal strategy (Specific, Measurable, Achievable, Relevant, Time-bound) can help you to define your goals and stay focussed. This method is used by many businesses to help keep projects on track.
If you don’t want to use the SMART strategy, another practical way to help you achieve your goals is by:
What does success look like?
Success is more than the end result, it's also about the journey you took to get there. You may be in the exact same position in three months but sometimes it takes baby steps to achieve goals. Everyone's path is different, so be flexible and make the necessary adjustments along the way to help set your business up for long-term success.
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